A Test of Will

I’m going to write this up properly, to really do the whole thing justice, but I thought I’d show you guys what happened when I brought Movember to the Dutch. Nudity, news vans, global coverage… hilarity.

Brilliant piece of mockumentary meets branded content for this Spanish wine maker. Actually made by Scorsese, and produced by RSA (Ridley Scott & Associates), it’s amazing. Shame no one’s heard of it yet…

Today, over on FirstShowing.net, all of the previous viral marketing attempts have been…

“1. Tetris
Director: Michel Gondry
The pitch: In a world of defeatist, no-imagination-having square and L-shaped pieces, Géraud (played by Elijah Wood in a cardboard suit, beret, and French mustache) is a Z-shaped romantic with dreams of becoming a painter, even though his awkward posture makes it really hard to set up an easel. One day he meets a beautiful L-shaped piece named Virginie, but their love can never be because she’s engaged to a square who seems her perfect fit. But is he? (No — he has no dreams!) The soundtrack would consist solely of Jon Brion playing “Kalinka” (the Tetris song) on a vibraphone, getting gradually faster over 90 minutes.” — tommyk

Laughed for ages on this shit. Super cheers TK